Starberry

Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. The earlier a site is presented in the search results, or the higher it “ranks,” the more browsers will visit that site.

Well planned SEO campaigns can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

The Sitemap Protocol allows you to inform search engines about URLs on your websites that are available for crawling. In its simplest form, a Sitemap that uses the Sitemap Protocol is an XML file that lists URLs for a site. The protocol was written to be highly scalable so it can accommodate sites of any size.

It also enables webmasters to include additional information about each URL (when it was last updated; how often it changes; how important it is in relation to other URLs in the site) so that search engines can more intelligently crawl the site.

Starberry make a point of setting up a Google Sitemap when websites are ready to Go-Live, this is one of many important requirements to assist with good search engine optimisation.

Link building is the process of obtaining links from external web sites to your own to improve both direct referrals (people clicking on your links) and search engine ranking.

Paying for links and reciprocal linking are more effective than simply requesting uncompensated links from other sites.

 

Starberry include link building in all its Natural Search Proposals.

Starberry have developed a process for optimising your keywords and phrases within your website. By installing Google Analytics and running paid Search campaigns, within weeks we are able to understand exactly the terms Users are entering to find what they want. The Paid Search campaigns draw a clear picture of exactly which keywords and phrases actually bring Users to your website and which exact keywords drive the conversions (i.e. Enquiries, Brochure Downloads & Valuation Requests).

Once we have analysed the keywords captured from both paid search and natural search activity, we are then able to highlight all the important keywords that should be written in to your website content to ultimately increase page ranking on all search engines.