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Search Engine Optimisation


Starberry offer a dedicated team of SEO specialists, who focus on different aspects of the process. SEO Project Managers absorb the clients website content and audiences they wish to engage with.

Keyword Search Tools are utilised to understand the most effective primary keywords, based on page rank and user interaction.

SEO is typically split in to two halves – on page and off page.


On Page Search Engine Optimisation (SEO)

On Page SEO impacts the website Content Architecture, Keywords, Images and Meta Data.

Content Architecture refers to the way the website is constructed, whether it be via direct HTML or a Content Management System (CMS). Starberry make recommendations on every element that affects your overall search results and page rank on Google, Bing & Yahoo.

We include the following;

  • Page titles
  • URL structures
  • H1 titles
  • H2-H6 titles
  • Descriptions
  • Meta Descriptions
  • Image Alt tags
  • Keywords
  • XML Sitemap submission

We combine a static content approach to SEO and create Search Engine Optimisation templates for dynamic content.

In addition to our On Page SEO Project Management, Starberry offer the services of experienced SEO Web Developers adept in a variety of technologies and CMS/eCommerce platforms.


Off Page Search Engine Optimisation (SEO)

Starberry believe in a dual approach to Search Engine Optimisation. Once the On Page SEO program has been successfully implemented, with an ongoing strategy in place, we record a baseline for the current website, to act as a clear measure of our performance going forward.

We design and action an Off Page SEO program which includes, further developing the targeted primary and secondary keywords, registering with business directories, writing and syndicating press releases & articles to highly ranked websites, uploading to document sharing sites, building and sharing social media pages, blogs and video sites.

Keyword rich written content allows us to target highly searched keyword terms that typically are not prevalent on the client website. Some inventive copy writing, syndication and strategic linking back to appropriate landing pages will reap some great rewards.

Starberry reports against the initial keyword ranking baseline on a bi-weekly basis, giving clear visibility of the success of the program.

We are proud to have yet to loose a SEO client, thanks to some fantastic results from our passionate Search Engine Optimisation team.


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    • RT @reapitsoftware: Clients Robinson & Jackson report soaring buyer demand, with 20% more buyers registered compared to 1 year ago....
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    • The new Facebook page design will be forced on March 30, 2012. Here is an excellent guide to setting a new one up. http://t.co/qZRhTZQQ
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    • Aylesford go live in 3 other languages. Arabic, Chinese & Russian. If you would like your website in multiple languages contact us...



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