Allsopp & Allsopp Dubai – ‘New Projects’


Allsopp & Allsopp Dubai

About This Project

Starberry work closely with Allsopp & Allsopp to launch ‘New Projects’ portal for investors.


Starberry have been successfully carrying out the website design and development for Estate Agents, Allsopp & Allsopp’s website for many years now.


Back in 2015 we were delighted to have been awarded the 5 Star Rolls Royce Award for Best Website in the Middle East & Africa. One of the great things about Allsopp & Allsopp is that they never let their business sit still. They are true innovators and are always striving to stay ahead of the crowd – they have been described as the Foxton’s of the Middle East, not to mention their West Midlands branches, difference being Allsopp & Allsopp are privately owned and very profitable.


We have recently been commissioned to give the whole website a refresh, off the back of a never ending desire to improve the user experience and, in turn, increase site wide conversion rates. In the process, we have also added a whole new feature that we are going to focus on, called New Projects.


New Projects is a massively important division for Allsopp & Allsopp, due to the incredible amount of construction taking place in Dubai. They have very close relationships with all the major developers, thanks to their outstanding successes in selling vast numbers of their New Developments off plan.


Starberry have working closely with the founders, Carl & Lewis Allsopp, to create New Projects, which consists a search engine for the high profile New Developers & New Developments, along with the associated results pages. We have created a predicative free search field that will not only identify relevant text results but will also pull in thumbnail images of the new homes developments and developers logo’s. If you search for a particular developer, you will see their logo first with a link to all their developments and also a list of their individual new developments below – it goes without saying that not only does it function beautifully across desktop, tablet and smartphone, it also loads rocket fast and delivers accurate results. In desktop view, we have added little touches such as rollovers which generate pop-ups with exact map locations. We also make a point of cross fertilising developers and developments utilising dynamic playlists, to make sure Allsopp & Allsopp customers are aware of the wide selection of off plan property on offer.


When you select a specific development, you get presented with a full width long page with everything that you want to know about the development, all ordered by priority. That said, when you scroll, we’ve included a sticky sub navigation that sits gracefully at the top of the page, no matter how deep you go and allows you to jump easily to any of the development assets. Another unique offering is the payment plan, that highlights exactly what you would be expected to invest and when, giving the purchaser complete transparency and the ability to act fast, without having to ask questions.


Calls to action are carefully placed throughout, so you are presented with a photo and contact details of an Allsopp & Allsopp specialist Development Sales Consultant.



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