An estate agent website that really hits the sweet spot
The estate agent website built for Butters John Bee boasts a bold UX design with a smart SEO strategy. This new web creation which is lighter, brighter and less oppressive that the agent’s former online presence is creating a praiseworthy business buzz.
The web design brief: A friendly estate agent website with a subtle bee theme
It was fantastic to work with such a high profile estate agency outside of London. Bucketloads of creative license to build a fresh, dynamic website design that could play on the ‘Bee’ part of the company name was an added incentive.
One of the main objectives of the new Butters John Bee website was to create a slick, more modern image, losing the slightly oppressive black of the former website and incorporating more of the rich honey-tone of its branding. The company’s friendly vibe also needed to shine through – balanced with the in-house desire to attract more premium properties, appeal to more upscale clients and improve lead generation.
On a business level, the Butters John Bee website needed to perform strongly on data capture, navigation and speed. Inbound lead generation and an improved display of property details was also a top priority for Butters John Bee – no surprise given that almost every home purchase starts with an online search.
How did we improve business & branding with a new estate agent website?
With five key areas within the business – Residential Sales, Residential Lettings, Commercial Sales, Commercial Lettings and Auctions – Starberry created different ‘property details’ pages with personalised ‘calls to action’ and information boxes for each sector. There’s also a permanent ‘instant valuation’ banner across the top of every page that works as an overlay graphic as users scroll up and down.
On an aesthetic level, the busy bee theme was a creative gift. We, however, chose not to overdo it. Instead it has been subtly woven throughout the website design, with a recurring hexagonal motif representing a honeycomb. Users will find this motif as an animated icon on section home pages, as a ‘top of page’ button and as ‘scroll’ buttons when moving through a gallery of images. The choice of lifestyle images, the graphics created and colour palette come together to carry the agent’s strong offline brand to an online environment.
The ability to customise and have a UX UI designer at the helm is a really important point when designing and creating a new responsive estate agent website. Many entry-level off the peg templated website packages don’t allow people to create a truly bespoke, responsive website that can be tailored to accurately target different audiences and offer unique workflows with a measurable ROI.
While the Butters John Bee website was being designed, Starberry provided a full content writing service, referencing a carefully targeted keyword strategy focused on words and phrases with the highest search volumes. This is being followed up by a Starberry written and designed Email Marketing and Content Automation programme – part of our email marketing services.
A website should constantly evolve to be a business’s main lead generator and source of information for clients, and that’s what we delivered for Butters John Bee.
Key web design features and functionality present on the BJB estate agent website
- Responsive design with a twist – Different images for mobile and desktop sites to improve display performance and impact
- Similar Properties playlist on property pages
- Sophisticated properties display with side-by-side map and grid layout
- Pins on the map showing the exact location and an informative snapshot of properties in just one click
- Schools checker API with a filter menu, allowing users to narrow down to the type of school, it’s Ofsted rating and its denomination
- Stamp duty and mortgage calculators on property detail pages
- Minimal navigation for a one-page experience and minimal ‘drop out’
- Client’s data dashboard for quick performance monitoring
- Content writing with SEO optimised and keyword loaded copy
- Animated icons on every header
- Search overlay
- Burger menus
- Calls to action on every page
To start designing a truly bespoke estate agents website today, contact us. We’d love to visit your office for an animated chat on website design and Digital Content Marketing, to highlight just a few of our key services and we’ll endeavour to hit your sweet spot too.