The Property Centre: new web design and digital ‘shop window’
It was wonderful to meet with a client for whom the digital penny had already dropped. The directors at The Property Centre – a leading estate agency across Gloucestershire and Worcestershire – came to Starberry with very clear objectives. Already aware that mobile property searches have overtaken those on desktops, one of their key aims was to create a website design that loaded quickly on all devices, whether using 3G, 4G or wifi.
Starberry’s experience in building dynamic websites for estate agents meant we could deliver this with ease, with our user experience design delivering on speed and load-ability. Each page was extensively tested by our team to ensure a perfect browsing experience whatever the location, the connection or device.
The Property Centre also requested a smarter web design and structure that encouraged people to explore the website beyond the property search. The UX / UI designer paid special attention to creating eye-catching page designs, a user-friendly navigation, compelling content and lifestyle imagery – leading to a ‘sticky’ site that captures interest and keeps people engaged.
Getting visitors to stay on The Property Centre’s site for as long as possible had a deeper meaning for the client, as they described their website as their ‘biggest shop window’ – the epicentre of all their digital marketing and also a vital tool in offline marketing too.
Therefore strong calls to action (CTAs) have been built into each page and are customised according to the user experience. Even the data capture forms have been carefully crafted with the minimum number of fields to reduce user fatigue and dropout rates.
Explore The Property Centre’s fresh estate agent website design and discover social media aspects (including Facebook pixels and Twitter cards), advanced functionalities like Feefo integration, multiple refine search filters, a geo-locator function to help users find property quickly, local area and moving guides with checklists, a friendly ‘meet the team’ photo gallery, bespoke landing pages for each of the agency’s key departments and a tile boxes layout on all landing pages to make navigation easier for users.
As a fully stacked developer and web design agency, Starberry were able to provide The Property Centre with an ‘end-to-end’ service that started with a blank page and ended with a high-functioning estate agent website that’s already delivering a return on investment.