We were delighted to have Ben talk at the EA Masters 2019 event, as part of the “People, Systems, Brand” panel, alongside MoneyPenny and Spectre. In case you missed it, here is his interview, courtesy of Rightmove.
How to harness the power of the brand
Have a story
It’s your brand story that makes your agency stand out from the competition.
Have a strategy
Consider how your brand story unfolds across channels and customer touch-points.
Create your brand guidelines
Set the right tone of voice and a consistent brand presence across channels.
Bring your brand story to life
Make digital transformation, digital marketing & technology part of your story.
3 things you can do today to bring your brand story to life
Personalise your digital communication
Your team members are your brand’s best storytellers. Make sure their voice is heard on your website, in email communication and on social media.
From video area guides to property virtual tours and social media clips, there is no other format more engaging to interact with home movers.
Allow users to book in video calls with your staff directly from your website. Then use the video recording and transcript to seamlessly follow up with your customers or leads.