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Let’s talk page migration: The hazard that’s http

Did you know the difference between a safe website and an unsecure one is actually a single letter? That’s right. The letter ’s’ is key – with http the villain and https the hero. Website owners should be migrating from http to https as a matter of urgency to stop the ‘not secure’ Google Chrome warning from appearing. This warning is a business killer and Google is picking up the pace when it comes to flagging unsecured sites.

The ‘not secure’ Google Chrome warning will come up next to the web address browsing bar. What users are looking for is a green padlock and the word ‘secure’ so they can shop and enter personal details with confidence. They will halt any interaction with your website if they get the warning triangle and text blazing away in red – it shouts that your site isn’t safe. In fact, Google chose the warning triangle to repel users – effectively scaring them off a site.

The ‘not secure’ Google Chrome warning will also appear if your website doesn’t have an SSL certificate – this is now a ‘must have’ requirement if your website has contact forms or any fields that users have to fill in.

You don’t need to be a genius to realise scary warnings and pages ‘down’ will lose you leads, cost your business and tarnish your reputation (probably permanently). You do need, however, website expertise to solve these red flags and build online trust.

So what should you do next if you’re among the estimated 31% of Chrome web traffic still using http* or you need an SSL certificate? Sign up for our http to https migration service, of course, and we’ll get the ball rolling with a free proposal for everyone – you don’t even need to be a past or present Starberry client. 

We can identify your website’s http issues using the following HTTPS migration checklist:

1. Check where all internal links point to

2. Check where links from other sites and social shares point to

3. Check where all rel=canonical tags point to

4. Check if new HTTPS URLs on a page-to-page level need mapping out (every page needs to be https://’)

5. Check 301 page redirects on a page level

6. Check the XML sitemap

7. Check robots.txt

8. Check Google Search Console, sitemap and Google fetch requirements

Don’t worry if the above sounds like gobbledygook – you don’t have to understand a word. Simply let Starberry manage the http to https migration for you.

We’ll even go the extra mile to preserve your online presence and protect your clients during the process by rectifying other warning screens and pop ups. We’ll fix it if your online customers see an ‘oops, this page could not be found’ screen, as this gives people the impression that your website is down. And we’ll eradicate those pop ups that say ‘logins entered here could be compromised’ as they really leave people feeling vulnerable to phishing and identity theft.

Start a conversation with us today. We’ll make sure your http to https migration is a smooth process. We’re also happy to discuss the latest website design trends with you as well as ways to increase lead generation.

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