A website site isn’t just for Christmas, it’s for life, right? Wrong!
We’re finding that many estate agents are currently reviewing their websites in light of how people search for and talk about property. Smartphones and iPads have made research portable, search engine optimisation is top of the marketing list and Twitter suddenly has appeal outside of Stephen Fry.
One agent who has made the change and upgraded is Manors estate agent in central London. They went elsewhere for a new website a couple of years ago, but it turned into a ‘stop-gap’ venture that didn’t perform. When Manors decided to rebrand totally in 2012 Paul Sellar, the Managing Director, decided to invest in a smarter website too.
Starberry was chosen as we deliver a totally bespoke solution to designing and developing an estate agents’ website. In Manors’ case they needed someone who could handle feeds, via web api’s, from Reapit for sales and Aspasia for lettings. It was no problem for Starberry, as we possess several clear advantages: team members who have worked agency-side, and others who have already spent years working for or with those particular applicant and property management systems. Plus our we have a wealth of expertise in designing websites especially for the complex nature of property websites.
The Manors project was an excellent place in which to break new ground. They were our first client to have Starberry’s unique ‘Startek’ property modules installed and integrated in to their Content Management System. This allowed them to remotely control their properties and messages displayed on their homepage rotator via playlists, manipulate their search results in numerous different ways, capture date, create realtime unique property alerts to your chosen search criteria, amongst many other benefits.
‘Startek’ also plays a crucial role in another first for Manors. The refurbished of Manors office at No.1 Baker Street has a number of LCD screens in the window and they can now manage the properties displayed on the screens using Starberry’s ‘Startek’ playlists.
We can’t mention Manors without sharing our approach to niche businesses. With the agency, a one-branch operation and serving a very tight geographic patch in and around the W1 postcode in London, it was important to improve their website’s Google visibility for local searches. Our focus was on On-Page SEO (Search-Engine Optimisation), where in part, we created four main area guides, ensuring that lots of pages were created from these. The multiple pages created lots of unique URL’s with valuable Meta Data and helped move the website up the Google rankings. In addition, we incorporated tailored in-bound links back to area specific search results for Property for sale and Property to rent landing pages.
Take a tour of www.manors.co.uk and Starberry’s other portfolio of estate agents’ websites, and we think you will like what you see.
If you’re an estate agent and are beginning to question the functionality of your website, Starberry would be delighted to help. Please Contact Us or call us on +44 (0) 20 3239 8838.