There’s nothing wrong with a bit of property porn – cruising the websites of top-end estate agents, earmarking what we’d buy in Mayfair, Monte Carlo and Mauritius should we win the lottery. But what if you work at the more everyday end of the property market?
The good news is Starberry can create a website that looks attractive and delivers results whatever the market or size of your operation.
Check out CityWest Homes Residential’s new website – www.cwhr.co.uk – for our latest example. We’re especially proud of the website we have created for them, as it’s the first time we have worked with a council-linked agency. CityWest Homes Residential is a sector-leader that manages 22,000 properties on behalf of Westminster City Council, and it’s also a private sector lettings, sales and property management agent. Its aspirations were to have a property website that offered the same search ability, property presentation and Google visibility as some of the more illustrious agents.
CityWest Homes Residential turned to Starberry as they’d seen the websites we’d created for the likes of Marsh & Parsons, Robinson Jackson, Sandfords and Aylesford. We’re intent on offering similar levels of functionality to every one of our clients, but presented in their own unique style, so it was out with any low-brow expectations and in with big thinking.
We pulled out all the stops with regard to the website design and website development for CityWest Homes. There’s rotating everything from dynamic featured property playlists to add interest to landing pages, to full detail image galleries with full size images; mega menus that allow for quick linking site navigation, a ‘my account’ facility for managing saved properties and saved search property alerts. Property guides and integrated fresh news feeds from ‘Brief your market’ news aggregator, to help increase SEO and overall Google search indexing, mortgage calculators and multiple data capture points.
As always our preferred ‘open source’ Joomla Content Management System is at the heart of all our property websites, and our team of website designers work their magic to add their creative touch. We sourced a wide variety of attractive royalty free photographs for CityWest Homes Residential to give the website a more ‘lifestyle’ and friendly feel, while improving the rich content throughout the site, expanding their area guides to improve SEO performance, which is an ongoing process.
The result is so impressive that similar companies have expressed an interest in using the website as a white-label product so they can replicate its success in other Borough’s.
If you’d like to know more about this project and Starberry’s work with the property industry, Contact Us now.