Winkworth, one of the UK’s most recognised firms of Estate Agents with a franchise of some 93 Offices have retained Starberry’s Search Engine Optimisation and Social Media services.
The brief is to help Winkworth continue to retain their envied positions on Page 1 of Google for hundred’s of keyword phrases already well places and to continue to drive new lesser performing keyword terms to the top spots over time too.
Although increasing Page 1 listings is one of the obvious goals – the biggest KPI is to increase all the websites enquiry conversion rates – whether they be valuation requests, arrange a viewing, registrations, general enquiries, telephone calls or office visits. This is how we always measure the success of our SEO & Social online marketing campaigns.
With a strong local presence already in place for Winkworth local offices – our focus was to enhance the success at a broader regional level where we identified many more opportunities to further improve SERP’s for high volume search terms.
One of the lowest hanging fruit was to focus on Google My Business (which has recently transitioned through many names, from Google Places to Google Local and Google Maps) which takes up most of the real estate (excuse the pun) on the first few Pages of Google’s Search results. This enquiries a combination of processes to drive good results, from well written descriptions and the correctly chosen business categories, accurate citations across highly ranked directories, reviews and posts of Google+ and more.
In addition to managing a monthly social calendar for all of the office branches Google+ accounts across the UK, Starberry also have property content writers developing rich relevant content to help optimise the regional landing pages on the Winkworth.co.uk website, along with developing some press releases which get syndicated across a selection of highly regarded third party PR portals, blog sites and other highly regarded document sharing sites.
With this wealth of activity going on, one of the most important parts of a successful SEO & Social Media campaign is make sure that you have a good understanding of the results. Starberry have created a Data Dashboard to report and present the high level KPI’s at board level – giving a simple view of the performance on the agreed key success matrix. In addition, there are automated reports distributed at a local office level to keep the local managers engaged and updated on results relevant to them.
If you would like Starberry to assist with your SEO and or Social Media strategy, please click here to Contact us.