You’ll probably be familiar with the phrase ‘girl power’ but the feminist call to arms dates back much further than 1994 when the Spice Girls burst onto the scene with their rallying cry. This year, the UK is marking 100 years since women got the right to vote and as a global community, we’re celebrating the 107th International Women’s Day on 8th March 2018.
To see clever, visible and vocal women – such as Amal Clooney, Gina Miller, Denise Coates, Karen Brady, Martha Lane Fox and Michelle Mone – at the top of their professions is inspirational but many have had to break glass ceilings, smash stereotypes and defy convention to get there.
The female-led revolution in digital marketing and tech may not be generating the same hype but it is just as mind blowing. The online sector has always been very flexible but with wifi, cloud computing and a decentralised approach to work, women have been able to start their own businesses and develop their careers in a much more adaptable environment.
At Starberry we like to lead by example. Within our own digital agency are talented women who are an essential part of the team – performing at the highest level and delivering our services while juggling families and other commitments. We’re harnessing the power of software such as Slack and Zoom to facilitate 24/7 working that allows everyone – not just women – to optimise their time without compromising their role within the workplace.
We’re in good company too. The internet is full of all-female tech lists. ‘Top 29 Coolest Female Founders in the UK’; ‘Top 10 Young Female Entrepreneurs to Watch in the UK’ and ‘50 of the UK’s Most Inspirational Female Entrepreneurs’ are just three you might like to browse. Scan the list and you’ll see Priya Lakhani OBE, founder and CEO of Century Tech; Michelle Kennedy, CEO and Co-Founder of Peanut; Emily Forbes, Co-Founder of Seenit; Louise Leolin, Founder of DinoByte Labs and Justine Roberts, Co-Founder and Chief Executive of Mumsnet. They are the real face of the digital revolution but it’s their knowledge of the user experience, grasp of ecommerce and digital marketplace prowess that’s recognised, not their names.
Despite the lack of mainstream recognition for many of the above, there’s a tangible sense of empowerment out there. Female CEOs, BDOs, Directors and Business Owners are thriving, succeeding and growing thanks to the technology, programmes and web solutions developed by other women. Web-based businesses are taking off thanks to lead generation campaigns devised by their digital strategy sisters (we have plenty of lead generating campaigns here at Starberry if you need help).
And we can’t publish this blog (written, proof read, optimised and distributed by an all-female team at Starberry, in case you’re wondering) without mentioning #MeToo and #TimesUp – new movements that have gained traction, thanks to girl power and the viral abilities of social media.
We’ve come such a long way since throwing yourself in front of a horse was the best way of getting noticed. The digital arena is the perfect place to excel – it’s exciting, fast paced and powered hugely by women, and Starberry is proud to be part of that.