Starberry | User Experience / User Interface | Starberry
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User Experience (UX) focuses on having a good understanding of users, what they need, what they value, their abilities, and their limitations. It also takes into account the business goals and objectives of the stakeholders.

User Experience (UX)

UX best practices at Starberry promote improving the quality of the user’s interaction with and perceptions of your website and any related services. UX is a vital part of any website design and development process.

Then comes simplicity and elegance that produce websites that are a joy to use. True user experience goes far beyond giving customers what they say they want,or providing checklist features.
In order to achieve high-quality user experience in a company’s website there must be a seamless merging of multi disciplined services with the interface design.

It is also important to distinguish UX and usability: According to the definition of usability, it is the UI that defines whether the website is easy and efficient to use, and has a ‘feel good’ factor.
User Experience
User Interface

Conversion

Good UX design creates the conditions that are more likely to convert.

There are several components that help create good UX Design, here is the process we follow at Starberry

Testing: One thing most high converting sites have in common is that they test. Early, and often.

Design: Design is one of the most discussed elements of user experience. It’s the first thing we notice, both consciously and subconsciously, and it influences us strongly and quickly.
Research has shown that 94% of users form an opinion of site or app’s design within the first few seconds.

Content: Design will get your users into the website, but great content will keep them around.

Testing Again: After you’ve gone through all the prototyping, testing, going back to the drawing board, and creating the “final” design, it’s time to test again.

Conversions and the user experience are closely linked. You really can’t have one without the other.

User Interface (UI)

Starberry’s User Interface (UI) designers focus on the visual design and website layouts. They design each screen or page with which a user interacts, and ensure that the UI visually communicates the path that a designer solved during the UX process.

When our UI designers are creating a business or property website they will place the most important content at the top, or decide if a slider or a drop down list makes the most intuitive sense to adjust the results of a search.
The UI designers focus on creating a unified style guide to ensure that a consistent design language is applied across the website. The UI is the visual layer determined by the UX architecture, that utilises a combination of the branding, style guides and design principles.

UI deliverables include moodboards, sketches, wireframes, full colour interactive designs, and even HTML / CSS specs. The User Interface is also the toolkit that the user needs to get the job done.

Simplicity & Elegance

Our Products & Features

Brand Strategy

A winning web presence starts with a powerful digital brand strategy.

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User Experience / User Interface

We pay as much attention to the look and feel of your website as we do to the user experience that it will provide.

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Website Design

Offer the same extraordinary online experience to your users, no matter the device they are reaching you from.

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Lead Generation

Our web development team combines high performance web tools with our efficient web development processes.

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Digital Marketing

We’ll drive more quality traffic to your property website by using powerful on-page search engine optimisation.

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SEO

Offer your customers an engaging experience and constant online support through an integrated social media presence.

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Email Marketing

Make sure your business website is populated with solid, top quality content that provides useful information to your online users.

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Social Media

We guide you through every stage of the project and working efficiently and transparently towards achieving your goals.

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Data & Analytics

We use and recommend only the best and newest web technologies existing in the market.

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