User Experience (UX) focuses on having a good understanding of users, what they need, what they value, their abilities, and their limitations. It also takes into account the business goals and objectives of the stakeholders.
User Experience (UX)
UX best practices at Starberry promote improving the quality of the user’s interaction with and perceptions of your website and any related services. UX is a vital part of any website design and development process.
Then comes simplicity and elegance that produce websites that are a joy to use. True user experience goes far beyond giving customers what they say they want,or providing checklist features.
In order to achieve high-quality user experience in a company’s website there must be a seamless merging of multi disciplined services with the interface design.
It is also important to distinguish UX and usability: According to the definition of usability, it is the UI that defines whether the website is easy and efficient to use, and has a ‘feel good’ factor.
Good UX design creates the conditions that are more likely to convert.
There are several components that help create good UX Design, here is the process we follow at Starberry
Testing: One thing most high converting sites have in common is that they test. Early, and often.
Design: Design is one of the most discussed elements of user experience. It’s the first thing we notice, both consciously and subconsciously, and it influences us strongly and quickly.
Research has shown that 94% of users form an opinion of site or app’s design within the first few seconds.
Content: Design will get your users into the website, but great content will keep them around.
Testing Again: After you’ve gone through all the prototyping, testing, going back to the drawing board, and creating the “final” design, it’s time to test again.
Conversions and the user experience are closely linked. You really can’t have one without the other.
User Interface (UI)
Starberry’s User Interface (UI) designers focus on the visual design and website layouts. They design each screen or page with which a user interacts, and ensure that the UI visually communicates the path that a designer solved during the UX process.
When our UI designers are creating a business or property website they will place the most important content at the top, or decide if a slider or a drop down list makes the most intuitive sense to adjust the results of a search.
The UI designers focus on creating a unified style guide to ensure that a consistent design language is applied across the website. The UI is the visual layer determined by the UX architecture, that utilises a combination of the branding, style guides and design principles.
UI deliverables include moodboards, sketches, wireframes, full colour interactive designs, and even HTML / CSS specs. The User Interface is also the toolkit that the user needs to get the job done.
Simplicity & Elegance
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