The discovery kicks off by Starberry absorbing everything there is to know about your brand. We work closely with key stakeholders to understand where you are winning and what the business challenges are. We identify how we can make your brand more outstanding, and select the best digital channels to create success.
Beyond the typical guidelines, your brand should have a simple mission and clear vision. Customer personas need to be defined and a suitable tone of voice applied across all communications. Starberry’s thorough product and user research help us understand the needs of the business. Our goal is to supercharge your online presence with a thoughtful planned digital brand strategy.
A web strategy keeps everyone focused on what the users want, how to meet business goals and the tools required to deliver results. In collaboration with you, we plan out the website architecture, engaging content, web design and development, deliverables and timelines. A well-considered web strategy not only aids the smooth delivery of your new website but also identifies every data capture point and sales opportunity.
It’s all about lead generation and delivering maximum return on investment. We start by understanding your marketing objectives, the tone of voice and target audience. From the detailed analysis, we produce a baseline highlighting your current performance and online visibility. Starberry creates powerful content marketing strategies, packed with great ideas. We identify the highest converting distribution channels, and the most appropriate types of content to reach your goals.