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Who We Work With

Insurance

Starberry gets insurance brands to be more trusted, more digital and generate more leads.

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Looking to change how you speak and engage with your insurance clients? Starberry is an award-winning digital agency specialising in Insurance Broker website design and digital marketing. 

Unique Digital Marketing for Insurance Brokers 

Insurance Brokers often see the most value in attracting customers who are looking for individual products, such as Home and Contents or Car Insurance. Making a sale does not generally mean securing a repeat customer. Because of this, getting new leads is essential for profit.

While there is no shortage of insurance brokers to choose from, their search behaviour differs from other industries. For example, legal terms for insurance covers often confuse prospective clients. It’s key to find the different phrases customers use in their search through extensive research and SEO skills. 

Looking to change how you speak and engage with your insurance clients? Starberry is an award-winning digital agency specialising in Insurance Broker website design and digital marketing. 

Unique Digital Marketing for Insurance Brokers 

Insurance Brokers often see the most value in attracting customers who are looking for individual products, such as Home and Contents or Car Insurance. Making a sale does not generally mean securing a repeat customer. Because of this, getting new leads is essential for profit.

While there is no shortage of insurance brokers to choose from, their search behaviour differs from other industries. For example, legal terms for insurance covers often confuse prospective clients. It’s key to find the different phrases customers use in their search through extensive research and SEO skills. 

Legal terms  Vs Customers’ terms 

Legal terms Other terms
Errors and Omissions insurance alleged omission
Professional indemnity insurance breach of professional duty cover for negligence alleged omission cover against negligence claim
Non negligence insurance jct 21.2.1, non negligence cover, jct 6.5.1, jct 6 5 1, jct non negligence insurance

Building your Brand 

Most Insurance Brokers focus on marketing their products rather than their brand. When you do it this way, all your efforts are focused on convincing people to buy something from you instead of helping them understand why they should choose you over the others.

At Starberry, we believe that there’s a better way. We believe that when you create an unforgettable brand, customers will see why you are the best choice for them and why they should choose you or stay with you for years to come.

Our digital marketing for Insurance Brokers includes  

Renewals: Target current policyholders due for renewal and remind/encourage them to extend their policies.

Lapsed: Engage lapsed policyholders who have not renewed their policies and encourage them to continue with your insurance service.

RFQs / Quotes Not Taken Up: Capture the attention of potential customers who have requested quotes and encourage them to purchase policies.

Mid-Term Adjustments: Engage with people who want changes made mid-way through their policies (e.g., cyber insurance after GDPR) and encourage them to take up your services. 

Achieving Results for Insurance Brokers

We truly enjoy working with ambitious Insurance Brokers to transform their marketing and grow their businesses. 

If you're looking to get the most out of your brand, our experienced team can help you create an effective strategy from the ground up. Whatever your goal—a new website, local SEO, stronger branding, social media management—we have the experience and skill to make that happen.

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