We support UK-based SMEs by creating engaging content and assisting with campaign execution. This service is integral to our overall marketing strategy, ensuring consistent messaging and aligning marketing activities with broader business goals in close collaboration with our UK team.

Roles & Responsibilities

• Campaign Material Management:
  
  • Develop and duplicate quarterly campaign material assets for 13 brands, including window cards, direct mail, canvassing materials, and social assets—all while adhering to brand guidelines and tone of voice.
• Reporting & Monitoring:
  
  • Monitor and update reports for 13 brands across various communication platforms such as websites, PPC, Meta, Email, SMS, QR code scans, and phone calls.
• Franchisee Engagement:
  
  • Track the usage and engagement of franchisees with marketing materials and SAAS software provided by head office as part of the NAF/CMF contributions.
• Service Deliverables:
  
  • Ensure that video services, email campaign services, website services, and the members hub meet the deliverables outlined in the service agreement.
• Internal Communication:
  
  • Oversee weekly franchisor-to-franchisee communications and manage updates in the members hub 4 times per month for each of the 13 brands (totaling 52 updates per month).
• Content Creation:
  
  • Develop engaging content to introduce new services and facilities in conjunction with TPFG SMEs, incorporating necessary training guides.

Deliverables

• Utilise analytics tools to measure and report on campaign performance across digital channels.
• Create weekly, monthly, and quarterly performance reports covering all digital channels.
• Implement digital marketing strategies as set by the Head of Digital.
• Collaborate with digital agencies to analyse performance and drive positive growth across channels.
• Oversee national advertising campaigns on platforms such as Facebook and Instagram.
• Coordinate with creative teams to produce high-quality content for both paid and organic marketing initiatives.
• Optimise website performance through SEO enhancements and conversion rate optimisation.
• Assist with any website/product testing as it’s rolled out into live environments.
• Develop training materials to support franchisees in maximising the use of marketing tools.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Optimise website performance, including SEO enhancements and conversion rate optimisation.

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