User Experience

• The "Sirius" theme, renowned for its intuitive user interface, provided a seamless browsing experience across devices.
• With a responsive design, the website delivered optimal viewing and functionality on smartphones, tablets, and desktops.
• Clear navigation and an intuitive layout allowed visitors to easily explore property listings and find relevant information.

SEO Optimisation:

• The "Sirius" theme included built-in features for SEO optimisation, enabling us to implement on-page techniques.
• We optimised meta tags, Heading tags and URLs to improve search engine visibility and attract organic traffic.
• By adhering to SEO best practices within the framework, we aimed to enhance the website's search engine rankings.

Performance Optimisation:

• Leveraging the performance optimisation features of the "Sirius" theme, we focused on enhancing page load speed and overall website performance.
• We optimised CSS and JavaScript files, minimising their sizes to reduce loading times.
• Images were compressed without compromising quality, ensuring faster loading without sacrificing visual appeal.
• Lazy loading techniques were implemented to defer the loading of non-visible elements, further improving performance.

Third-Party Integrations:

• Captcha: Integrated Google reCaptcha v2 for secure form submissions and spam protection.
• Map - Locations - Property, Office Pages: Incorporated Google Maps for interactive property and office location display.
• Instant Online Valuation: Enabled instant property valuations powered by LeadPro.
• Messaging App - Property Details Page: Integrated WhatsApp for seamless communication on property details pages.
• Video: Utilised YouTube for embedded videos showcasing property walkthroughs and virtual tours.
• Currency: Integrated British Sterling (£) as the pricing currency.
• Yomdel chat enabled real-time communication with visitors, fostering engagement and providing assistance.
• Google Analytics offered comprehensive tracking and analysis capabilities, allowing for data-driven decision-making.
• Social media modules, including Facebook and Instagram, facilitated easy sharing and increased online presence.

Results:

• The implementation of the "Sirius" theme and our optimisation efforts resulted in significant improvements for our client.
• The website witnessed a 43% increase in traffic, attracting more potential buyers to their property listings.
• Brand perception and user engagement showed a remarkable 76% increase in overall interactions.
• Page load speed improved by 100%, ensuring a seamless browsing experience for visitors.
• Keyword rankings experienced a boost, with a notable 26% increase in keyword ranking on search engines.
  
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‍Conclusion:

By utilising the Starberry WebDesigned theme "Sirius" and implementing effective optimisation techniques, we successfully transformed our client's website, revolutionising their residential sales. The user-friendly design, coupled with SEO optimisation and seamless integrations, led to increased traffic, improved user engagement, and enhanced brand perception. The performance optimisations achieved through the "Sirius" theme contributed to a faster, more efficient browsing experience, resulting in higher visitor satisfaction.