SEO for Alexander and Co
Organic Leads Conversion Improvement
Increase in phone calls
Organic Leads Conversion Improvement
Increase in phone calls
Organic Leads Conversion Improvement
Alexander&Co was founded in 1970 by Geoff Alexander, the plan was to bring together the very best - approaching existing estate agents, Geoff was able to create a powerful brand within the property industry.
An enhanced SEO structure was needed to support the vast amount of potential leads that could be potentially captured by our multi-office client.
One of our first goals was to create a strong funnel for organic leads. SEO tactics such as keyword research on both leads and competition revealing the high-performing words to then be utilised across digital marketing. Leveraging ‘Google My Business’ features such as testimonials to create a stronger authority and trust, recognised by both leads looking for an estate agency and Google - when ranking businesses.
Moreover we built a solid back-link network by selecting strategic partners that can efficiently drive traffic. Then having a localised focus , that led to back-links based on location - creating a network favoured by Google’s algorithm due to higher location-relevancy.
Local SEO strategies such as frequently optimising the ‘Google My Business’ profile, optimisation of map-listings and office pages for localised keywords - e.g: south east london estate agents. Furthermore working towards capturing ‘paid’ leads through cost-efficient responsive Google Ads - ads that dynamically restructure copy depending on the user.
*Comparison Period
Jan 01,2022 - Jan 31,2022 vs Jan 01,2021 - Jan 31,2021
Tackling the SEO side of digital marketing for Alexander&Co led to impressive results. Through enhancing our client’s “organic presence” within the digital space, we were able to increase the amount of leads connected with - a 27% increase in ‘Organic Leads Improvement’ (176 vs 138).
Our strategic keyword research into what the leads were searching and what was working for the competition led to an outstanding keywords ranking improvement. 21 out of 24 Estate and Letting Agents terms are ranking in top #1 for our client.
E.G:
Furthermore 24 Keywords are ranking in top #2. In regards to the ‘base-line’ only 4 keywords were ranked on the 1st page and impressively only 17 keywords were not ranked.
Key SEO Lead-Gen Results
For Local SEO our keyword planning resulted in 16 out of 24 keywords ranking within the top #3 map pack.
E.G:
Moreover 20 Keywords are ranking on top #5 map results, while all 24 keywords are ranking on the 1st page of Google Maps. For the local SEO ‘baseline’ 17 Keywords were ranked in 1st page.
Key Local SEO Lead-Gen Results:
As always when diving into digital marketing for estate agents we strive our best to mark a balance between cost and efficiency. For Alexander&Co we were able to achieve an exceptionally low SEO cost per lead of £5.82 and a cost per valuation of £33.06. For Local SEO a cost per lead of £10.81 and a cost per valuation of £56.54
For estate agents looking to generate optimal results from their SEO strategies should look no further than Starberry. We take pride in what we can accomplish for estate agents with the art of digital marketing.
