In May 2022, Google released their latest core update to their SEO algorithm. Dive in below to discover exactly how this could have potentially affected your estate agency website. 

Every now and then Google will release an official update to their search systems and algorithms - these are what they call “Core Updates”. These updates bring about a significant change to website SEO rankings, as Google’s main focus is always to deliver the most relevant and authoritative content to users. 

The latest was released May 25th 2022 however it’s ripple effects wouldn’t be felt until the first week or two of June 2022.  Furthermore this update is on a global scale - impacting all categories of content. 

We want to make it clear that estate  agencies that have experienced a drop in rankings we’re not subject to direct targeting, nor have any guidelines been violated. The shift in the way in which Google now assesses content simply brings  new websites to the forefront, such as those who may have previously been being under-rewarded. 

Similar to Google’s “Panda” update back in 2011, the goal is to push high quality sites by reducing the visibility of low-quality content sites. The game hasn’t changed and websites that consistently assess their web-content will experience optimal results. 

Here are some SEO-friendly questions you should be asking yourself?

• Categorise your content, is it providing original information, research or analysis?
• How in-depth and complete is the content you offer on any given topic? 
• Is the content free from easily-verified factual errors?
• How is your content displayed across other screen devices? 

It’s questions like this that’ll keep your estate agency consistently ahead of these system changes, allowing you to adapt and maintain a strong SEO positioning for increased organic traffic. 

After the May 25th update ‘Semrush Sensor’ indicated a 9.1 out of 10 for the real estate industry which reveals that there is a high level of SERP volatility.  Consequentially leading to the SEO rankings of many estate agencies to fluctuate as some lose and some gain position. 

At Starberry we take pride in continuously assessing the content delivered across our clients websites. When it comes to web development and content creation, we stay ahead of the curve, adapting your content so you don’t have too. 

Connect and discover how we can support your estate agency throughout the many more ‘Core Updates’ to come.