Designed to help businesses succeed in today's measurement landscape — one where businesses need to navigate complex, multi-platform journeys of their customers and prioritise user privacy.

The digital climate is ever changing, and so are the ways we measure our business. The good news is that you're not alone. Starberry’s digital marketing experts think it could be the perfect time for estate agents to modernise their Analytics solution,  embrace the new Google analytics 4 and stay ahead of the competition. 

More insights for estate agents

Without a modern measurement solution, you're leaving crucial insights on the table that can impact your property business. That's why Google Analytics 4 is the right choice for your estate agency. 

Universal Analytics—the previous generation of Analytics—will be sunsetted next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023, and all Universal Analytics 360 properties will stop processing new hits on October 1, 2023.

On January 1. 2024, all your historical data will be deleted and no longer available. Now, you may be thinking: "What does this mean for me?" It means that if you want to keep your data, start thinking about how you can archive it now so that it is available when the time comes.

Archiving your data in a manner that suits your data usage will keep you organised, not to mention your staff have quick access to critical information. Consider using the Google Analytics Spreadsheet Add-On, it works with Google Sheets and pulls your data fast!

Does GA4 increase digital marketing efforts of estate agents?

Our digital marketing gurus at Starberry are excited that the transition is finally happening. 

Here’s why we think Google Analytics 4 can be great for digital marketing for estate agents. 

Firstly, you need to see how clients interact with your website, what they click on and what they don't, how long they spend on certain pages and how often they return to your site. 

And that's just the tip of the iceberg!

GA 4 will function as an effective data collection and analysis platform that helps estate agents keep track of all of these things (and more!) in real-time. It's smart enough to know when someone has visited your site before—so it won't constantly track them as if this were their first time. It even uses an event-based data model so you can see exactly what users do on your site—in real time!

Let’s dive into exactly how this new Google analytics 4 can help estate agents.

• Visualise your customers’ complete journey to understand their needs, challenges, goals, and pain points. 
• Dive into the data to find where people are coming from and how you can target them again in the future.
• Get a complete view of the customer lifecycle with an event-based measurement model that isn’t fragmented by platform or organised into independent sessions.
• Measure how customers interact with your brand across channels and devices so you can optimise your marketing strategy and improve customer satisfaction.

How estate agents can get more ROI

Data driven attribution 

This helps businesses increase their return on investment by allowing them to track how their different marketing strategies interact with each other over time. 

The power of privacy 

GA 4’s suite of privacy tools with new country-level controls allows you to manage and minimise the collection of user-level data — like cookies and metadata — while preserving key measurement functionality.

These new controls will help estate agents manage data collected while still providing the insights they need to learn more about users' behaviours and preferences.

Intelligent machine learning

As an estate agent, you've got a lot of data over the years. We all know the value of data. But did you know that machine learning can help you gain greater value from your data?

Get insights that matter

The expanded integrations with other Google products, like Google Ads, get estate agents the insights to optimise their campaigns across combined web and app data.

Let’s talk 

At Starberry, we’ve helped hundreds of estate agents generate new leads and grow their businesses. We understand that staying ahead of the curve is crucial for digital marketing. 

That’s why we’re delighted to support estate agents in implementing a smooth migration from Universal Analytics to Google Analytics 4. 

If you have any questions about how to move from Universal Analytics to Google Analytics 4, please reach out.