Berkshire Hathaway Home Services (BHHS) London branch (Kay & Co) required a web presence highlighting its global brand name and offering a sleek user experience. A website that was not only easy to use but helped the agency generate leads, through efficient digital data capture techniques.
Berkshire Hathaway HomeServices (Kay & Co) is the exclusive London affiliate of Warren Buffett’s Global Real Estate Network, Berkshire Hathaway HomeServices.
Originally Kay & Co, the agency successfully managed high-end property throughout central London for decades, leading to the long-term partnership and rebranding in 2018 with BHHS.
After being briefed on the website design & built, it was clear that our client required a website with a premium look & feel, which boosted lead conversion through UX enhancing features.
Our web design process focused on creating an uncluttered, clean cut & sleek design that, as always, resizes and works beautifully across any device.
BHHS London website offers a deep but straightforward user interface, extensive information complimented by easy-to-use navigation menus, accessible property search buttons and a clear filter system supporting both property and content searches, such as news articles.
The clean design minimises drop-off points by maintaining a direct user-contact link through clear CTA buttons that stick on scroll, such as ‘Book A Viewing’, ‘Call’ or live chat.
The website maintains this link through strategic data capture points integrated to increase lead conversion. From CTAs prominently featured across property listings to content modules, such as ‘Book a Valuation’, dynamically integrated in key places throughout the website, and BHHS Youtube videos and other social icons.
Engaging features, such as ‘Locrating’ map integration for extensive area information filtered by user criteria or automatic stamp duty calculator, further enhance the user experience, in turn improving the chance for conversion.
At Starberry, SEO is never forgotten. Headings, meta data, and webpage copy alongside the dynamic content modules, were carefully curated to ensure the new BHHS London website successfully competes in search engine results.
The result is a sleek, modern website offering a smooth user experience, allowing users to explore stunning properties while consistently being able to contact BHHS.
Bold and clean contact page, offering staff contact details, alongside prominent presentation for each individual office, improves lead capturing at every turn.
While maintaining a high-end UX, across all devices, the web design subtly guides users to vital data capture points to ensure enquiries and instructions aren’t lost and user engagement and interest can be further nurtured by the agency.