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City & Country

City & Country

High-end website design & SEO campaign for a heritage property developer

Client

City & Country

Expertise

Web design + SEO

Type

Property

A masterclass in bringing a heritage developer all the latest benefits of SEO know-how and high-end, user-friendly design

40.70%

More traffic after 1 year

49.50%

Increase in session duration 3 months after launch

44

Increased Domain Authority from 34 to 44

40.70%

More traffic after 1 year

49.50%

Increase in session duration 3 months after launch

40.70%

More traffic after 1 year

No items found.

Discover

City & Country are a premium, heritage developer, offering a high-end product to their customers. This takes shape in many ways: from renovating, to building and selling developments. Everything they do reveals a unique character, and their online presence needed to reflect it too.

Our brief was to redesign their website, but the larger project aimed to engage more people with news about their upcoming developments, stay up to date with their existing developments, and reveal all the details that people needed. From brochures to videos and availability, City & Country wanted to make life easy for their customers through a flexible and easy-to-operate system.

EXPaND

Discover

City & Country are a premium, heritage developer, offering a high-end product to their customers. This takes shape in many ways: from renovating, to building and selling developments. Everything they do reveals a unique character, and their online presence needed to reflect it too.

Our brief was to redesign their website, but the larger project aimed to engage more people with news about their upcoming developments, stay up to date with their existing developments, and reveal all the details that people needed. From brochures to videos and availability, City & Country wanted to make life easy for their customers through a flexible and easy-to-operate system.

Create

We created a site for City & Country that used high-end design and their strong branding alongside responsive, user-friendly elements like motion design and triggered interactions. With high-impact and beautiful imagery, powerful copy, and simple navigation, this was the perfect powerhouse for a stronger online proposition.

As we created the website, we made sure it was ready for future digital marketing campaigns, starting with a comprehensive SEO program. From the core SEO on each page, to technical SEO that covers the whole site, and a broader campaign of content outreach, link building and content repurposing, every way to bring users to City & Country was explored.

As part of our SEO campaign for City & Country, we made sure Google was indexing the site properly, optimising all the site’s metadata, from links to images and keywords, creating a site that worked in perfect harmony with every search term our users would find most natural. We even marked up every video, making the content visible to search engines at last.

We included a few new tricks, too—like optimising for terms that triggered Google Maps, leading to a new avenue of search based on using high quality data for the developments.

EXPaND

Create

We created a site for City & Country that used high-end design and their strong branding alongside responsive, user-friendly elements like motion design and triggered interactions. With high-impact and beautiful imagery, powerful copy, and simple navigation, this was the perfect powerhouse for a stronger online proposition.

As we created the website, we made sure it was ready for future digital marketing campaigns, starting with a comprehensive SEO program. From the core SEO on each page, to technical SEO that covers the whole site, and a broader campaign of content outreach, link building and content repurposing, every way to bring users to City & Country was explored.

As part of our SEO campaign for City & Country, we made sure Google was indexing the site properly, optimising all the site’s metadata, from links to images and keywords, creating a site that worked in perfect harmony with every search term our users would find most natural. We even marked up every video, making the content visible to search engines at last.

We included a few new tricks, too—like optimising for terms that triggered Google Maps, leading to a new avenue of search based on using high quality data for the developments.

Discover

City & Country are a premium, heritage developer, offering a high-end product to their customers. This takes shape in many ways: from renovating, to building and selling developments. Everything they do reveals a unique character, and their online presence needed to reflect it too.

Our brief was to redesign their website, but the larger project aimed to engage more people with news about their upcoming developments, stay up to date with their existing developments, and reveal all the details that people needed. From brochures to videos and availability, City & Country wanted to make life easy for their customers through a flexible and easy-to-operate system.

EXPaND

Discover

City & Country are a premium, heritage developer, offering a high-end product to their customers. This takes shape in many ways: from renovating, to building and selling developments. Everything they do reveals a unique character, and their online presence needed to reflect it too.

Our brief was to redesign their website, but the larger project aimed to engage more people with news about their upcoming developments, stay up to date with their existing developments, and reveal all the details that people needed. From brochures to videos and availability, City & Country wanted to make life easy for their customers through a flexible and easy-to-operate system.

Create

We created a site for City & Country that used high-end design and their strong branding alongside responsive, user-friendly elements like motion design and triggered interactions. With high-impact and beautiful imagery, powerful copy, and simple navigation, this was the perfect powerhouse for a stronger online proposition.

As we created the website, we made sure it was ready for future digital marketing campaigns, starting with a comprehensive SEO program. From the core SEO on each page, to technical SEO that covers the whole site, and a broader campaign of content outreach, link building and content repurposing, every way to bring users to City & Country was explored.

As part of our SEO campaign for City & Country, we made sure Google was indexing the site properly, optimising all the site’s metadata, from links to images and keywords, creating a site that worked in perfect harmony with every search term our users would find most natural. We even marked up every video, making the content visible to search engines at last.

We included a few new tricks, too—like optimising for terms that triggered Google Maps, leading to a new avenue of search based on using high quality data for the developments.

EXPaND

Create

We created a site for City & Country that used high-end design and their strong branding alongside responsive, user-friendly elements like motion design and triggered interactions. With high-impact and beautiful imagery, powerful copy, and simple navigation, this was the perfect powerhouse for a stronger online proposition.

As we created the website, we made sure it was ready for future digital marketing campaigns, starting with a comprehensive SEO program. From the core SEO on each page, to technical SEO that covers the whole site, and a broader campaign of content outreach, link building and content repurposing, every way to bring users to City & Country was explored.

As part of our SEO campaign for City & Country, we made sure Google was indexing the site properly, optimising all the site’s metadata, from links to images and keywords, creating a site that worked in perfect harmony with every search term our users would find most natural. We even marked up every video, making the content visible to search engines at last.

We included a few new tricks, too—like optimising for terms that triggered Google Maps, leading to a new avenue of search based on using high quality data for the developments.

Results

The new website we created for City & Country brought a whole new dimension to the brand in terms of online exposure and we are pleased to see it go from strength to strength. To make sure we were achieving the results we were aiming for in our SEO campaign and to let the City & Country team access the same data, we created a customised visual report using Google DataStudio. This let the whole team understand their metrics for success and have full transparency on performance and the return on investment.

Now, organic search is the top converting channel for City & Country. The website ranks for 90+ highly-relevant target keywords including a few rankings on Featured snippets, which generated an increase in organic search traffic by 25% and in new users by 30% in 6 months. The average session duration increased by 27.45%, suggesting that an increased engagement on the website has contributed towards an impressive 26% boost in conversions.

EXPaND

Results

The new website we created for City & Country brought a whole new dimension to the brand in terms of online exposure and we are pleased to see it go from strength to strength. To make sure we were achieving the results we were aiming for in our SEO campaign and to let the City & Country team access the same data, we created a customised visual report using Google DataStudio. This let the whole team understand their metrics for success and have full transparency on performance and the return on investment.

Now, organic search is the top converting channel for City & Country. The website ranks for 90+ highly-relevant target keywords including a few rankings on Featured snippets, which generated an increase in organic search traffic by 25% and in new users by 30% in 6 months. The average session duration increased by 27.45%, suggesting that an increased engagement on the website has contributed towards an impressive 26% boost in conversions.

Results

The new website we created for City & Country brought a whole new dimension to the brand in terms of online exposure and we are pleased to see it go from strength to strength. To make sure we were achieving the results we were aiming for in our SEO campaign and to let the City & Country team access the same data, we created a customised visual report using Google DataStudio. This let the whole team understand their metrics for success and have full transparency on performance and the return on investment.

Now, organic search is the top converting channel for City & Country. The website ranks for 90+ highly-relevant target keywords including a few rankings on Featured snippets, which generated an increase in organic search traffic by 25% and in new users by 30% in 6 months. The average session duration increased by 27.45%, suggesting that an increased engagement on the website has contributed towards an impressive 26% boost in conversions.

EXPaND

Results

The new website we created for City & Country brought a whole new dimension to the brand in terms of online exposure and we are pleased to see it go from strength to strength. To make sure we were achieving the results we were aiming for in our SEO campaign and to let the City & Country team access the same data, we created a customised visual report using Google DataStudio. This let the whole team understand their metrics for success and have full transparency on performance and the return on investment.

Now, organic search is the top converting channel for City & Country. The website ranks for 90+ highly-relevant target keywords including a few rankings on Featured snippets, which generated an increase in organic search traffic by 25% and in new users by 30% in 6 months. The average session duration increased by 27.45%, suggesting that an increased engagement on the website has contributed towards an impressive 26% boost in conversions.

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