More traffic after 1 year
Increase in session duration 3 months after launch
Increased Domain Authority from 34 to 44
More traffic after 1 year
Increase in session duration 3 months after launch
More traffic after 1 year
Touseef and the team have been fantastic to work with from day one. They are pro-active, yet mindful of corporate position, and what is appropriate and what isn't for our brand. They action requests quickly and have fundamentally helped to improve how we report on our digital marketing – we now have a very smart set of data to understand our ROI and make decisions on our marketing plan going forwards.
City & Country are a premium, heritage developer, offering a high-end product to their customers. This takes shape in many ways: from renovating, to building and selling developments. Everything they do reveals a unique character, and their online presence needed to reflect it too.
Our brief was to redesign their website, but the larger project aimed to engage more people with news about their upcoming developments, stay up to date with their existing developments, and reveal all the details that people needed. From brochures to videos and availability, City & Country wanted to make life easy for their customers through a flexible and easy-to-operate system.
We created a site for City & Country that used high-end design and their strong branding alongside responsive, user-friendly elements like motion design and triggered interactions. With high-impact and beautiful imagery, powerful copy, and simple navigation, this was the perfect powerhouse for a stronger online proposition.
As we created the website, we made sure it was ready for future digital marketing campaigns, starting with a comprehensive SEO program. From the core SEO on each page, to technical SEO that covers the whole site, and a broader campaign of content outreach, link building and content repurposing, every way to bring users to City & Country was explored.
The new website we created for City & Country brought a whole new dimension to the brand in terms of online exposure and we are pleased to see it go from strength to strength. To make sure we were achieving the results we were aiming for in our SEO campaign and to let the City & Country team access the same data, we created a customised visual report using Google DataStudio. This let the whole team understand their metrics for success and have full transparency on performance and the return on investment.
Now, organic search is the top converting channel for City & Country. The website ranks for 90+ highly-relevant target keywords including a few rankings on Featured snippets, which generated an increase in organic search traffic by 25% and in new users by 30% in 6 months. The average session duration increased by 27.45%, suggesting that an increased engagement on the website has contributed towards an impressive 26% boost in conversions.
