Create Awesomeness. Deliver Results.™

Cluttons

Cluttons

A highly-engaging online presence for a multi-service UK property brand

Client

Cluttons

Find out how we created a slick website design, backed by powerful web functionality, for leading property experts Cluttons.

The new website responds to Cluttons’ needs to present their diverse range of services and sectors in a way that is user-friendly, increases lead generation and supports the company’s operations.

56.78%

More users in the first 2 months than the year before

108.81%

Increase in Organic search in the first 2 months after launch

11.76%

Increase in avg. session duration for the same period

56.78%

More users in the first 2 months than the year before

108.81%

Increase in Organic search in the first 2 months after launch

56.78%

More users in the first 2 months than the year before

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Discover

Cluttons’ brief for our web design team was to create a slick new website that clearly reflects the company’s sector specialism and their range of services while showcasing the brand’s international presence & appeal. The new website needed to also provide efficient data capture points and thus enhance the business’ lead generation efforts.

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Create

We started off by getting a very good understanding of Cluttons’ services, tone of voice and USPs. This allowed us to create the content architecture, copy and photography that truly reflects Cluttons “rallying cry”: an exceptional depth of property knowledge and imaginative business solutions delivered by a team of experts in their sector.

The website design reflects Cluttons innovative, technology-focused, professional and high-quality brand image while delivering information in a user-friendly, engaging way. To help drive lead generation from all this engaging content, data capture points and calls-to-action have been clearly highlighted on key pages.

Under the hood, the website has some powerful functionality, including global site search, multiple country property search with property data pulled from 3 different platforms and dynamic SEO. Moreover, the website does a great job of seamlessly integrating and displaying Cluttons’ 5 countries, 30+ services, 7 business sectors, 200+ staff members and 20+ offices throughout.

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Results

The result is a highly-engaging online presence that empowers the Cluttons team to connect with their diverse audiences and drive more business. Two months after the launch, the website registered a massive 108% increase in traffic from Organic Search, a 56.78% increase in users when compared with the same period the previous year and an above-the-average conversion rate.

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