Create Awesomeness. Deliver Results.™

Cluttons

Cluttons

A highly-engaging online presence for a multi-service UK property brand

Client

Cluttons

Category

Web Design

Sector

Estate Agents

Find out how we created a slick website design, backed by powerful web functionality, for leading property experts Cluttons.

The new website responds to Cluttons’ needs to present their diverse range of services and sectors in a way that is user-friendly, increases lead generation and supports the company’s operations.

56.78%

More users in the first 2 months than the year before

108.81%

Increase in Organic search in the first 2 months after launch

11.76%

Increase in avg. session duration for the same period

56.78%

More users in the first 2 months than the year before

108.81%

Increase in Organic search in the first 2 months after launch

56.78%

More users in the first 2 months than the year before

No items found.

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Cluttons’ brief for our web design team was to create a slick new website that clearly reflects the company’s sector specialism and their range of services while showcasing the brand’s international presence & appeal. The new website needed to also provide efficient data capture points and thus enhance the business’ lead generation efforts.

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Create

We started off by getting a very good understanding of Cluttons’ services, tone of voice and USPs. This allowed us to create the content architecture, copy and photography that truly reflects Cluttons “rallying cry”: an exceptional depth of property knowledge and imaginative business solutions delivered by a team of experts in their sector.

The website design reflects Cluttons innovative, technology-focused, professional and high-quality brand image while delivering information in a user-friendly, engaging way. To help drive lead generation from all this engaging content, data capture points and calls-to-action have been clearly highlighted on key pages.

Under the hood, the website has some powerful functionality, including global site search, multiple country property search with property data pulled from 3 different platforms and dynamic SEO. Moreover, the website does a great job of seamlessly integrating and displaying Cluttons’ 5 countries, 30+ services, 7 business sectors, 200+ staff members and 20+ offices throughout.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

  • dfgdf
  • dfhdfh
  • dhdh
  • dghgh

A rich text e

lement can be used with static or dynamic content. For static content, just drop it into an

y page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the se

ttings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Results

The result is a highly-engaging online presence that empowers the Cluttons team to connect with their diverse audiences and drive more business. Two months after the launch, the website registered a massive 108% increase in traffic from Organic Search, a 56.78% increase in users when compared with the same period the previous year and an above-the-average conversion rate.

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