Aiming to improve B2B brand awareness, alongside developing more routes to market and enhanced digital presence, our digital strategy for Complete RPI focused on creating an effortless and bold web design for this unique property investment and asset management service.
Complete RPI was established in 2001 as a strategic agency focused on creating an improved property investment process for investors in the UK and internationally.
Offering a successful service for 20 years in investment property search & acquisition, finance, portfolio management and much more, Complete RPI were now looking for a web presence that would strengthen their brand awareness and showcase their unique service and approach.
Our design team focused on creating an effortless UX supported by bold design features, a clear burger menu tucking away content, easy-to-use property search and dynamic CTAs which only reveal information links as requested by the user.
Alongside selected animated illustrations and icons and a unique photography style used across different pages, all together resulting in sleek uncluttered web pages that provide an exceptional user experience to users.
Engaging features such as conversational forms efficiently support lead capturing throughout the website , while ‘Calendly’ integration streamlines appointments which in turn improves lead generation opportunities across the site.
Lead generation is maintained also by the strategic use of CTA’s such as ‘Chat To Us’ designed to maintain position during scrolling, once again ensuring effortless communication and information links are present to potential leads.
The website we created for Complete RPI boasts a clean-cut bold design, with web pages designed with the user in mind, showcasing the brand’s wealth of services and streamlining the complex process of property investment management.
User-friendly navigation and easy-to-use features help organise information and guide users through what they need and towards taking action on the website. Exploring the Complete RPI website on any device will offer the same fluid digital experience, as content organises and stacks on different screen sizes, resulting in a seamless web experience for the company’s users and future clients.