About This Project
Daniel Cobb was founded twenty years ago by Jenny Cobb, She identified an opportunity for a truly independent family run agency, built on family values of honesty, support and trust. Fast-forward to today and this award winning Central London agency holds those values closer than ever; guiding the direction, growth and culture of the firm.
At our first meeting Director, George Cobb set us a challenge; “If Apple and Air BNB were to design an Estate Agency website what would it look like?” – No pressure then!
He suppled an excellent detailed brief from the outset and worked closely with our project team. Together we researched requirements, ran internal and external UX, analysed the competitive playing field, defined functionality, costed and planned the complete programme of deliverables.
From the start we understood our goals and the key success matrix for the users and the business – Core data capture points are presented clearly throughout the site, giving relevant users, the quickest and easiest ways of contacting and instructing Daniel Cobb.
We also developed the content architecture, webtrees, keyword strategy and SEO best practises upfront. This facilitated a complete user experience testing of a seemingly finished site on Desktop, Tablet and Mobile experience, even before one line of code was developed!
The creative work covered the whole UX & UI, from the look, feel, tone of voice, to the imagery and functionality.
With a combination of well written and carefully optimised content, powerful imagery and clear actions, Daniel Cobb now already boast an incredible increase in monthly users, page-views and ultimately overall leads generated!
STOP PRESS: We’re delighted to say that all hard work has paid off – Daniel Cobb won Gold for ‘Best Website’ at the property industry’s most respected awards, The Sunday Times & The Times Estate Agency of the Year Awards 2015. Click here to read all about it
Advanced Search Tools
21st Century’d Up
Works well on all different size devices.
Social Network / Share Ready.
Our estate agents website design features and functionality also include:
- A fast search capability from every page presented in list, grid and map view.
- Refine search with predictive keyword free search (by street, area and postcode).
- GEO location specifically for mobile users on the move.
- Polygon and radius search areas designed to help get the user to accurate results that match their criteria, as quickly as possible.
- Powerful tools included on the map tab such as Streetview, Directions, Ofsted Rated Schools.
- Along with a variety of dynamic Points of Interest inc. Dentists, Doctors, Hospitals, Trains, Cinemas, Gyms, Bars, Restaurants and Supermarkets.
- Speak to a personal property consultant.
- Area guides.
- Realtime API feed from Daniel Cobb’s bespoke applicant management system is integrated into to Starberry’s Startek search platform and CMS.
- Resizing multiple images on the fly through a Content Delivery Network (CDN) which assists with incredible page load speeds, delivery well optimised high quality images and flexibility of presentation in terms of search results and full details.
- Make enquiries via short and concise Book a Viewing and Enquiry in-page forms, and a localised and personalised Valuation form linking a user’s postcode to the relevant Daniel Cobb office with the sales or lettings manager and featured images dynamically changing to represent their local knowledge.
- A unique interactive Social Wall aggregates a wealth of different, regularly populated, social channels, encouraging user engagement and demonstrates Daniel Cobb’s commitment to Local news and the Community.
- Real-time cloud based Data Dashboard giving Daniel Cobb visibility at all times of performance by period, action type, office, property and user.
If you would like Starberry to build you an award-winning website, get in contact with us today.
We’d be happy to talk you through some exciting new ideas.