Discover

Founded in 1991 by James Gibbs and Paul Gillespie, the estate agency expanded beyond the simple selling and letting of property in London, Hertfordshire and Buckinghamshire, but is now capable of providing service to mortgage, conveyancing property management and valuation, land development and many more needs.

Requesting Starberry support, Gibbs Gillespie desired an online platform that could accurately present their ranged capabilities while simultaneously providing users with an easy experience to dive into any number of their service avenues.

Create

A dynamic platform was key, one that gracefully presented properties and services while simultaneously ensuring a smooth user experience.

The dynamic UX first comes into play right off the homepage, with triggered animations, stylishly presented ‘one liner’ content that accurately encompass the brand tone of voice, alongside prominent CTA’s, wasting no time in fulfilling user needs and creating potential instructions.  

The beautiful web design of the website was enhanced by brilliant features, such as an efficient property search engine and key information highlighted throughout the website, allowing for efficient contact methods.

Powerful integrations were added in, with 24/7 chat service from Yomdel, constantly presented during page scrolls, virtual property tours using Matterport, Locrating maps allowing for in-depth filtering such as local amenities or schools, mortgage calculators from Mortgage Scout, local market insights from Dataloft and Feefo reviews, all improving the overall UX.

Results

Our focus on a dynamic UX resulted in a website that improved lead conversion at every turn. 

Starting with performance - 43.42% faster avg. page loading time in the first 2 months after launch, which means more traffic retained, especially on mobile; and continuing with an improved user engagement - 21.26% better bounce rate, 25.25% increase in pages per session and a 68.94% increase in session duration.

This resulted in a 40% increase in users for the brand in the first 2 months after the launch of the new website, when compared with the same period the previous year.