Our ability to understand our property developer clients and envision their final goals allows us to design powerful brands and new homes microsites that capture leads at the very early stages of the property development process and beyond.
Hyde Vale, a new development by ‘Vision Construct’, sits in the heart of the Royal Borough of Greenwich, boasting modern & elegant properties within an area with charming heritage.
Vision’s brand & micro-site for this development had to reflect just that. We helped them on this marketing journey, providing a unique branding and web platform that gracefully presented what they had to offer while simultaneously representing the stunning area.
We had to overcome the usual challenge when tackling off-plan property. Marketing for a development that essentially doesn't exist yet. Throughout the site and subsequent marketing collaterals, the consistent use of powerful imagery, displaying both the beauty of Greenwich and the 2-3 bed contemporary properties, truly built a sense of what ‘Hyde Vale’ would offer residents in the future.
Complemented by efforts such as the dimension schedule breakdown of the floor plan providing users with exact metrics, providing them with as much information as possible to ensure lead conversion.
The use of digital content such as videos, acting essentially as a “virtual community tours”, alongside digital brochures that evolve with the development, helped create a site that communicates our client’s value to their target market at every step.
Dynamic CTA’s such as ‘view houses’ or ‘view area’ available even as background animations play out, strategically placed above every individual property, all work together to culminate into a platform that ensures consistent lead generation opportunities.
What resulted was a microsite sporting a sleek and professional brand identity that accurately presented the Hyde Vale properties, cultivating interest and generating lead opportunities both within early stages and throughout the progression of development.
Beautiful imagery and CGI animations representing the true essence of the homes soon to be built and responsive open forms for easy data collection, entice users and allow for quick lead conversion with consistent CTA’s.
Hyde Vale has a website that prides itself on the fantastic user experience it offers and the quality and consistency of information it provides users, across any device.