Create Awesomeness. Deliver Results.™

Mortgage Scout

Mortgage Scout

A modern, edgy rebranding & web design for an award-winning mortgage broker

Client

Mortgage Scout

Category

Web design + Branding

Sector

Finance

Mortgage Scout is the fresh, new name we created for one of London’s leading mortgage brokers. 

Find out how the edgy brand identity, coupled with a slick new website design, helped the mortgage company take their online business to the next level by boosting their website traffic, their lead generation efforts and overall brand awareness in the market. 

103%

More sessions in the first 3 months after launch

161%

More users from Direct traffic in the first 3 months

12%

User engagement with calculators & web forms

103%

More sessions in the first 3 months after launch

161%

More users from Direct traffic in the first 3 months

103%

More sessions in the first 3 months after launch

What did the client think?

View All Testimonials

I would just like to say thank you to Anita, Kavitha and the whole Starberry team for the wonderful job they have done on our new website and our rebrand. The whole project from start to finish has been expertly handled and I have always felt that we were in safe hands from the start! Top job all round guys - thanks again!

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Kelly McNally

General Manager

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Mortgage Scout

Mortgage Scout
Kelly McNally

General Manager

-

Mortgage Scout

Mortgage Scout

Discover

Formerly known as The Mortgage and Insurance Bureau (TMIB), Mortgage Scout is one of the most trusted mortgage brokers across London and the UK. The company initially approached us to create a new website to help grow their online presence.

As we started looking at it, we realised that their then existing brand name, logo and domain name were quite dated and would not be up to the mark for creating the awesome, slick website design we were going for. That’s why we suggested a complete rebranding that would help the business get to the next level.

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Create

Based on extensive research, the Starberry branding team came up with a fresh, contemporary, new name for the business - the Mortgage Scout. The brand identity we created around it is much more modern and edgy and it reflects well what the company does best: seeking out and offering the best mortgage deals that allow people to buy the home of their dreams.

In line with the new brand identity, we recommended a new domain name and created their brand guidelines and marketing collaterals (brochures, business cards, letterheads, email signatures etc.). Mortgage Scout’s brand guidelines covered everything from brand values, personality and mission to tone of voice, customer profiling, typography and colour palette - to make sure the brand image stays consistent throughout time and across formats, both online and offline.

When it comes to the website design, we created an online presence that is fully responsive, looking and working beautifully on any device. It presents Mortgage Scout’s products in a simple, elegant manner, while showcasing the company’s amazing customer reviews and clearly communicating the value it offers to their key audiences: first-time buyers, buy-to-let, remortgages and users moving home.

The website is packed with lead generating calls-to-action and powerful search functionality, giving real-time mortgage deals info & prices from 500+ lenders across the UK, which are all integrated with the website. It also provides some very useful tools for users, which helps the business gain more leads from the website: easy-to-use enquiry forms, a variety of mortgage calculators (from repayments to stamp duty) and a live chat from Yomdel, which helps manage the leads out of hours and engage users to qualify and convert them.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

  • dfgdf
  • dfhdfh
  • dhdh
  • dghgh

A rich text e

lement can be used with static or dynamic content. For static content, just drop it into an

y page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the se

ttings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Results

With so many awesome new website features and an amazing brand identity, it’s no wonder Mortgage Scout saw an immediate boost in both traffic and number of leads generated online. In the first 3 months after launch, the website traffic doubled when compared to the previous period and direct traffic (which is mainly the result of brand awareness) increased by 161%. It also saw a good improvement in user engagement, with a whopping 12% of users being engaged through the calculators, the chat and other lead generation tools on the website. 

Since launching the website, Mortgage Scout also won a Best Mortgage Broker award at the ESTAS 2019. And we like to think that we contributed to this success through creating an awesome brand and website for this already strong mortgage business.

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