Create Awesomeness. Deliver Results.™

Quealy & Co

Quealy & Co

Digital Convenience - A One-Stop Shop For Lead Conversion

Quealy & Co requested a website with the competitive edge. To fulfill that brief, we focused on creating a “one-stop shop” for Quealy & Co.’s users, an informational platform guiding users to converting landing pages while dynamic features, on all devices, provide a level of convenience that increases lead capturing & conversion.

59.85%

More Organic Traffic in the first 3 months

84.83%

Year-on-Year increase in Users in the first 3 months

59.85%

More Organic Traffic in the first 3 months

84.83%

Year-on-Year increase in Users in the first 3 months

59.85%

More Organic Traffic in the first 3 months

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Discover

In 1989 Quealy & Co. began their estate agency journey, offering property market knowledge and service to those across the North Kent region, expanding into a firm now capable of servicing residential sales, mortgage advice and financial needs. Quealy & Co. briefed us on the priority of capturing leads to then generate instructions similarly to any other estate agency. Increasing time users spent on the site and minimising “drop-off points” through information and convenience was key.

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Create

The web design we created for Quealy & Co ensured the availability of essential information, animations subtly trigger information for the user, Feefo testimonials were integrated in key places throughout the website, while Locrating dynamic maps allow for extensive filters such as Ofsted school information. 

Our “information at the fingertips” focus not only influenced the design but the content as well. Bespoke property imagery and area guides, accompanied by agent profiles, added an element of personality, providing our client with that competitive edge that decreased the potential loss of leads.

Convenience played a role in funnelling leads. Engaging features such as an easy-to-use stamp duty calculator, Yomdel’s chat support or ValPal’s instant online valuation, allowed users to easily find the information they were looking for and be directed to landing pages most likely to convert them.

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Results

The information efficiency resulted in a user experience that offers plenty of digital accessibility. Tailored property and area images over stock photos, alongside attached agent profiles dealing with each property, improved Quealy & Co’s digital branding and in turn supported lead conversion.  

Google is all about content; subtle SEO copy techniques throughout headings and meta data improved our client’s position, so did the content, bespoke imagery, and informational architecture, resulting in a website capable of climbing search engine ranks. 

Attention to detail and the quality of web design is maintained to ensure conversion consistency across any device. CTAs such as ‘Enquire Now’ & Yomdel Chat support are repositioned gracefully depending on screen size and maintain a prominent position as users scroll, improving convenience and in turn potential for new instructions.

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