Rhubarb – Web Creation



A business website design with emphasis on aesthetics


Starberry was asked to build an image-led business website for Rhubarb – a premium food and private dining and catering company who have dished up cuisine to the likes of Elton John, Simon Cowell and The Royal Albert Hall.


The web design brief: Capture beautifully crafted cuisine in a digital environment

Starberry has been working with Rhubarb for over 18 years, supporting the business and developing online marketing strategies to help it grow into one of the UK’s leading event caterers. The journey began when a friend, Lucy Gemmell, set us the challenge of thinking up a name and designing a logo for her new catering company, whilst still working out of her mother’s kitchen in Kent. This was our ‘Coca-Cola moment’, and we still joke about the humble beginnings during our regular strategy meetings.


The latest challenge for Starberry was to create a fresh website design to communicate the sophisticated contracts Rhubarb now undertakes and to showcase the impressive food it produces. Catering is a very sensory business and we had to capture the essence of fine dining in an online environment. That meant strong visuals that portrayed the mouthwatering food and artful presentation Rhubarb is renowned for – capturing sights and aromas in a digital format.


For the Rhubarb team, the customer is king and as well as stimulating aesthetics, the new website needed to place heavy emphasis on its belief in exemplary customer service. Marrying these two aspects for this web design formed the backbone of the project.


Our past online marketing strategies and web designs for the company have helped Rhubarb become a £75 million business. We are thrilled – almost two decades on – to keep evolving Rhubarb’s digital strategy to support its expansion and continued success.


How did we create a business website to showcase a visual feast?

The website had to be the next best thing to being there in person, tasting and smelling the food. We needed to encourage enquiries and bookings through the website alone – no mean feat when you consider catering and cuisine is all about aromas and taste.


Starberry used a wealth of amazing food and live event photography to design Rhubarb’s website, with video footage adding a dynamic edge and engaging visitors. “If the food doesn’t look appetising, users will quickly navigate away from the website,” says Ben at Starberry “therefore the wonderful Rhubarb image bank had to form the core of its new website. Our skill has been to make the imagery and video footage the star of the show – drawing users in to a degree that they feel compelled to read the menus and make enquiries. Displaying high quality photographs and using video brings its own challenges, and our web designers have built a site that displays neatly and loads quickly on all devices – showcasing the wonderful talents of Rhubarb’s chefs and leaving visitors literally drooling.


The website is developed in a manner that enables cross fertilising of audiences throughout the different parts of its business, with the ability for data to be mined easily to provide a wealth of business leads.


Key web design features & functionality built into the Rhubarb business website

  • Social channels and Instagram integration
  • ‘Book a table’ integration
  • High quality images and video integrated throughout the site
  • Works responsively and dynamically across all platforms and devices


Go explore the Rhubarb website – we can guarantee it will leave you salivating. If you’d like a web design that engages customers, displays your product in the most compelling way and drives business, give us a shout. We’d be happy to devise a digital marketing strategy to suit your unique business needs.