Sleeker, slicker, faster. Everything's faster these days — from the cars we drive to the technology we have at our fingertips. The internet has evolved into a fast-paced, competitive place where potential customers think nothing of clicking away to a competitor's website if yours doesn't immediately deliver on their expectations — both as far as content and site design are concerned.

How can you make your real estate website stand out in this market? What does it cost to build a real estate website? Read on to get your answers.

Things you should know before you build a new website

Firstly when designing a website, you must keep in mind that it’s not simply an ordinary web page, but it’s a gateway to your business. So make sure it’s designed in a way that visitors can find and navigate around all the information they need on your website with ease.

It’s true that there are many tools available in the market today which can help you design a stunning real estate website within minutes but still, if you are not aware of what your priorities are, then designing a website that gets you more visitors and leads could be a challenge.

Here are important tips that will help you keep an eye on your top-notch priorities:

• Analyse your agency’s goals
• Have a clear message
• Optimise with focused keywords 
• High quality content
• Type of resources needed to rank the site 

Feature-rich real estate websites

Feature rich real estate websites are one of the key ingredients to achieving results in a competitive marketplace, and it's only getting stronger. If you want to make the most of your real estate business, then a website packed with features and integrated with the latest web applications would be a great way to kick-start your adventure and…

• Gets your brand noticed
• Provides fantastic customer experience
• Attracts landlords and sellers
• Generates more leads
• More exposure to your listed properties
• Explains your services easily 
• Works for you 24/7

What goes into real estate website development? 

We cannot stress the importance of great SEO for an estate agent’s website. Over the years, we know  that SEO-friendly websites rank high on search engine results and work like magic to boost brand awareness.

It’s always great to start with optimising your website for search engines by using a combination of keywords and adding great content relevant to your target keywords. Search engines want to provide quality results—and if they see that yours is one of them, you can be on the top search result.

Effective CRM integrations can make a massive boost to estate agents' productivity by automating tedious manual processes, thus, saving tons of time and allowing you to focus on customers.

Responsive websites are a must-have today. Offering a seamless experience to users is more important than ever – search engines and customers expect effortless use no matter how they access your website.

Some of the essential features of a stunning website design for estate agents are the third party tools which can be integrated smoothly into the website design to provide incredible user experiences. For example, apps like Locrating, Dataloft reports, Live Chat, etc., will create a fantastic user experience and, undoubtedly, increase overall results. 

Why invest in a winning real estate website design?

We never get tired of saying this: your website is the first thing people see when they're looking for a real estate agency, and if you want to be successful, you need to pay attention to the design.

A good UI makes it easier for users to navigate your site and find what they're looking for, which in turn helps them become more engaged with your brand. 

It's important that your site has a clear layout and easy-to-use navigation so that visitors can easily find what they need. 

How much will it cost to build a real estate website? 

At Starberry, the cost of building an estate agent’s website depends on the business's needs and expectations. We can build you both a high end bespoke website customised to your requirements and also have prebuilt themes for estate agents who want a simpler solution. Our designs are truly customised for individual business needs and goals. For example, Starberry offers website design solutions starting from £499 onwards; however, the cost will be higher,  depending on the website features. 

Our team understands the importance of having a website that works efficiently across devices, with all the jazz—video tours, 360 degree views, virtual tours and more.

If you're looking to build a website for your real estate agency, there are plenty of reasons to do it with us.