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Video-First Approach to Digital Marketing

Video-First Approach to Digital Marketing

Utilising video as an advertising and social medium is simply becoming the standard. As social platforms continue to push their video capabilities and the current worldwide climate forces everyone to work from home, video communication is emerging victorious.

Take a deep dive into the first episode of our new digital marketing vlog series, where we discuss the state of video marketing and why it’s important for estate agencies to have a video-first approach to digital marketing, supported by mind-blowing statistics.

Video Consumption

1 billion

hours of video streamed everyday on YouTube.

10hrs

The average person will spend per day watching video by 2021.

82%

of all internet traffic will be video by 2021.

These 3 statistics speak to the level of video consumption occurring now and in the future. Making YouTube essentially the 2nd largest search engine in the world, second only to Google.

Video is quickly becoming the number one digital marketing investment across all industries, not only property. That’s why it’s important for estate agencies to put in more energy to create engaging video content.

With users spending time online more than ever, video content on Youtube and social media breathes successful engagement. Estate agencies will reap the benefits of hyper-targeted social platforms, cost efficiency compared to other advertising channels and a ‘fanbase’; subscribers that stick around and share, only extending an agency’s reach.

Video On Social Media

1200%

more video is shared than text or image content combined.

46%

of consumers watch more video ads on social media platforms than on TV.

62%

of people more interested in a product after seeing a Facebook story.

Video is the most engaging form of content on social media right now. The trick here isn’t to sell sell sell, but to develop an actual connection with your agency’s audience. Through branded messaging, staff & client testimonials or even showcasing charitable endeavours, social videos can essentially improve brand image, while bringing out the individuals behind the company.

Don’t forget either the added benefit of being able to see real-time stats on what’s being watched, reflecting the most effective video content and supporting social video marketing decisions going forward.

Video On Websites

80%

more conversions when incorporating videos on landing pages.

157%

more traffic from search engines when using video on websites.

66%

of people prefer to watch a short video to learn about a product or service.

Whether it’s testimonials, area guides or property walkthroughs or how-to’s, the possibilities are endless when it comes to using video on your property website.

Conversion rates see a significant increase on websites that implement video especially on important landing pages.

Estate agencies will not only see an increased conversion due to fresh video content but also due to underlying SEO effects. Video content, especially those linked via a YouTube channel, are made up of bits of text and metadata that only increases an estate agency’s SEO ranking.

There’s a whole host of benefits in adopting the ever growing practice of video content. Watch our full vlog for more inspiring examples and insights into how estate agents can take advantage of video in 2021.

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