Taking an estate agent website to the next level
We used our creative and web design knowledge to build a quicker, slicker website for leading estate agency Miles & Barr. The web creation involved UX UI designer skills, smart navigation and strong photographic imagery to create a user-friendly property website design with the ‘wow’ factor.
The web design brief: Bringing a strong offline brand to an estate agent website
Miles and Barr is one of the leading estate agents in the South East, with 14 branches throughout towns and villages located along the Kent coastline.
We were delighted to have hit it off with the agency’s management team at the initial pitch, and were thrilled to have been given the opportunity to take their brand to another level online. Miles & Barr have a refreshing brand, which already had a fantastic offline presence, and we were able to build upon this with a new property website design.
Having agreed a detailed ‘feature rich’ requirements specification, we started off on the discovery stage of our agile development process. This includes in part, company wide questionnaires, researching Miles & Barr products and services, understanding the different client needs, reviewing competitors and learning about the areas in which they operate.
How did we create a visually stunning estate agent website?
The UX and UI stage drove us to our first quick win. We would visually engage with customers, using outstanding imagery by a highly regarded photographer who had managed to capture some real ‘money shots’ of all the areas local to Miles & Barr. This high impact photography created an instant wow factor, encouraging clients browsing the website to contact the nearest Miles & Barr office.
Another feature that we developed for Miles & Barr is the split screen search – a brilliant bespoke feature for an estate agent website that presents property listings next to a map. This offers a quick reveal of each property and a clearer insight into location and the overall vicinity. Seeing the volume of property across all their areas also calls attention to Miles & Barr position as industry leaders with at least a 50% share of all available property on the market.
Miles & Barr’s website is packed with a lot of informative content but at no point does it overwhelm. A primary navigation presents the key services clearly and consistently, and offers the ability to dive deep for more detailed information via a secondary navigation.
As with all estate agents, winning new instructions is always the biggest KPI, followed by data capture points that could lead to a communication with existing or potential clients. With that in mind, we designed extremely user friendly forms.
One of the key facets is the integrated ‘instant valuation’ tool for users who want to get a rough idea on the spot of how much their property is worth. All leads are captured, tracked and presented on our data dashboard, which frequently reveals further valuable insights and helps agents perform an online marketing audit.
After the website went live Miles & Barr kindly said “we’re really thankful for the hard work from the web development team to help us in every aspect to get the Miles & Barr estate agent website launched in minimal time. You’ve been on hand at all times and we appreciate that you’ve worked some unsociable hours. The website is brilliant and has definitely pushed the Miles & Barr brand in the direction we needed to go. Our feedback from staff has been nothing but positive and any issues we’ve reported to you all have been dealt with perfectly. As you know, a big thing for us was the speed and quality of the site and we’re absolutely delighted with this.”
Key web design features and functionality built into the Miles & Barr estate agent website
- Unique search results page
- Draw polygon on map
- Instant property valuation using Zoopla API
- Rental yield calculator
- Mortgage calculator
- Stamp duty calculator
- Multi currency filter
- Dynamic SEO
- Dynamic Google map
Why not explore the new web design for Miles & Barr? We are confident you’ll enjoy the experience and who knows, it might inspire you to commission a new property website design for your own business.
Drop us a line today to discuss your requirements. We’re happy to collaborate on building a shiny, new website to your specifications and to provide insight into how our services like digital marketing and brand strategy can help grow your business.